Shifting Consumer Preferences and Their Impact on Waterborne Polyurethane Dispersions Innovation remains the foundation of success in the coatings and adhesives industry. Waterborne polyurethane dispersions (PUDs) have gained substantial importance as eco-friendly polymers capable of delivering durability and flexibility. Their non-toxic and low-VOC composition positions them as a sustainable alternative to solvent-based materials. This innovation-driven shift is not merely...