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2025-12-16 12:21:46 -

Japan Lingerie Market Share Boosted by AI Personalization and Omnichannel Sales

Japan’s lingerie sector reflects a mature yet innovative consumer market shaped by lifestyle refinement and quality consciousness. Urbanization, long working hours, and demand for all-day comfort are influencing how lingerie is designed and marketed. Brands are focusing on adaptive support, breathable materials, and seamless designs that align with everyday wear rather than occasion-based...

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